Turning AI Experimentation into Real Business Results: Cetas MD and Co-Founder Murali Avanamuthu on CultureBanx
Murali Avanamuthu, Managing Director and Co-Founder of Cetas Information Technology, was recently featured in CultureBanx’s Microsoft Elevating Innovation series, in an episode titled “Unpacking The Leadership Challenge Of Turning AI Into Real Results.” The feature examines how technology partners like Cetas are helping organizations navigate the complexities of AI to deliver measurable business value.
Bridging the Gap Between AI Experimentation and Results
AI is projected to contribute up to $15.7 trillion to the global economy by 2030, according to PwC’s Sizing the Prize report. Yet many companies still struggle to convert experimentation into meaningful bottom-line impact. McKinsey’s 2025 State of AI survey found that 71% of organizations now regularly use generative AI in at least one business function, up from 65% a year earlier, but most have yet to capture enterprise-wide financial impact from it.
The CultureBanx feature highlights how Cetas acts as a critical partner in closing that gap, helping businesses balance rapid innovation with long-term growth and secure governance.
The Impact of Agentic AI
During the feature, Murali described how AI has become a global growth engine for Cetas and its clients, pointing specifically to agentic AI as a way to solve targeted customer problems through focused automation rather than broad, unfocused deployment.
“Due to the partner marketplace visibility we are getting leads from every part of the globe, that’s the power of agentic AI. We are developing agents to automate smaller use cases and be able to solve one single problem for a customer,” Murali said.
Watch the Feature
In the full conversation, Murali discusses the leadership challenges of scaling AI adoption and how Cetas helps organizations redesign workflows to support AI at an enterprise level.
Key Takeaways
Global Economic Impact
AI is projected to contribute up to $15.7 trillion to the global economy by 2030 (PwC), though 71% of organizations now regularly use generative AI, up from 65% a year earlier, and most still haven’t captured enterprise-wide financial impact (McKinsey, 2025).
Strategic Automation
Cetas focuses on agentic AI to solve specific, narrow customer problems through focused automation, which is also driving global leads via the Microsoft marketplace.
Beyond Technology
Winning in the AI era requires a balance of innovation with governance, and technology investments with trusted partnerships, to ensure sustainable growth.