Bicycle Manufacturing Industry – Optimizing Microsoft Dynamics AX for Better Dealer Collaboration and E-Way Bill Integration
Overview
Firefox Bikes Pvt. Ltd., part of the Hero Cycles group, is a leading manufacturer and distributor of high-end bicycles and accessories in India. The brand operates through both online and dealer channels, offering global and domestic premium bicycle models.
As business operations expanded, Firefox needed to improve data consistency, invoice flow, and supply chain visibility across its dealer network.
Location
Delhi, India
Industry
Bicycle Manufacturing Industry
The Challenge
Firefox already had Microsoft Dynamics AX in place, but its business operations were growing rapidly and the existing setup wasn’t fully aligned with new processes. The company’s dealer portal wasn’t integrated with the ERP, creating delays in invoice flow, E-way bill processing, and coordination between logistics and finance teams.
Key pain points included:
Lack of integration between dealer portal and Dynamics AX, leading to inconsistent invoice flow.
Frequent deadlocks in generating E-way shipping and receiving documents.
Sales calculation errors affecting product and service accountability.
Data duplication and manual handling across dealer channels.
Limited collaboration between teams, despite using tools like Microsoft Lynx and SharePoint.
The Solution
Cetas optimized Firefox’s existing Microsoft Dynamics AX environment by implementing seamless dealer portal integration and improving process alignment between departments. The focus was on improving invoice accuracy, automating logistics workflows, and enhancing real-time visibility across the supply chain.
Key solution components:
Integration of E-way bill management with third-party logistics software.
Realignment of ERP modules to fit evolving business processes.
Enhanced data synchronization between the dealer portal and Dynamics AX.
Streamlined collaboration through Microsoft SharePoint and Lynx tools.
Improved reporting structure for real-time visibility and accounting accuracy.
Implementation Approach
Cetas followed a structured approach to ensure a smooth ERP enhancement without interrupting day-to-day operations:
Business Process Review
Analyzed current Dynamics AX setup and dealer workflows to identify integration gaps.
Integration & Customization
Built and deployed APIs to connect the dealer portal and third-party logistics applications.
Testing & Optimization
Validated invoice flow, E-way bill generation, and system stability.
User Enablement
Built and deployed APIs to connect the dealer portal and third-party logistics applications.
The Results
Post-integration, Firefox experienced a dramatic improvement in information flow, accuracy, and operational visibility across its dealer and retail ecosystem.
Key outcomes achieved:
Consistent and automated data flow across ERP and dealer systems.
Faster invoice generation and reduced E-way bill processing delays.
Improved accounting accuracy and transparent audit trails.
Streamlined supply chain visibility across all retail outlets.
Better collaboration among sales, logistics, and finance teams.
Impact
With Cetas ERP enhancement expertise, Firefox transformed its Dynamics AX system into a centralized, collaborative business platform. This transformation improved dealer engagement, eliminated data silos, and enabled the brand to make faster, data-driven decisions, strengthening its competitive edge in the Indian bicycle market.
Cetas is a Microsoft Solutions Partner for Business Applications, specializing in Microsoft Dynamics 365 and AX implementations, integrations, and ISV solutions. With 15+ years of expertise, Cetas helps organizations across manufacturing, retail, and distribution streamline processes, enhance productivity, and drive business growth.
Ready to Improve Collaboration and Visibility in Your ERP?
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