Freight Forwarding & Logistics Industry – Strengthening Financial Stability and Operational Efficiency with Microsoft Dynamics AX
Overview
GLWS, a leading freight forwarding and logistics company based in Dubai, offers end-to-end import and export services across ocean freight, air freight, warehousing, distribution, and specialized logistics including automotive, projects, and exhibitions.
With a growing business size of 200–500 employees, GLWS needed a unified ERP system to manage core financial processes while maintaining seamless integration with their existing operational platform, Freight Net.
Location
Dubai, UAE
Industry
Freight Forwarding & Logistics Industry
The Challenge
Despite having a customized Freight Net system to handle operations, GLWS faced difficulties in managing its financial workflows and integrating them with operational data. The existing setup led to fragmented financial tracking, manual reconciliations, and limited visibility into key metrics like profitability and cost allocation.
Key pain points included:
Lack of integration between Freight Net and Dynamics AX
Spreadsheet-driven budgeting and cost tracking
Manual processes in purchase and sales order management
Limited reporting capabilities for financial insights
Difficulty in maintaining accuracy across revenue and expense data
The Solution
Cetas undertook a Microsoft Dynamics AX 2012 re-implementation project, designed to integrate GLWS’s financial management system with Freight Net — their custom-built operations platform.
Implementation Approach
Re-implemented Dynamics AX 2012 to align with GLWS’s financial workflows
Integrated Dynamics AX with Freight Net, ensuring real-time data synchronization between operations and finance
Introduced advanced account structures for better financial control and reporting
Delivered enhancements in purchase and sales order processes, minimizing manual work and ensuring data accuracy
Configured automated workflows for budgeting, allocations, and transaction approvals
The Results
The successful integration of Dynamics AX with Freight Net transformed GLWS’s financial ecosystem by connecting operational and accounting data in real time.
Full financial visibility across departments with real-time synchronization
Faster revenue and expense tracking, improving decision-making
Reduced manual effort and spreadsheet dependencies
Enhanced productivity across finance and operations teams
Comprehensive management reporting suite – including Profit & Loss, Balance Sheet, and Cash Flow statements
Improved financial stability and compliance
Cetas is a Microsoft Solutions Partner for Business Applications, specializing in Microsoft Dynamics 365 ERP & CRM, Power Platform, and industry-ready ISV solutions. With 15+ years of expertise, Cetas helps organizations across logistics, manufacturing, retail, and services to modernize operations, achieve financial transparency, and drive digital transformation through Microsoft Dynamics solutions.
Ready to Streamline Your Logistics Operations?
Cetas can help you implement a connected ERP system tailored to your business needs. Contact us now to book a consultation or demo.